You need to attract clients to your firm – that’s business 101. But for the solo or small firm practitioner who is already practicing law, managing staff, and paying the rent, marketing seems easy to place squarely on the back burner. That can be especially true if digital marketing tools seem a little foreign – like, what is the difference between a blog post and a LinkedIn® update anyway?
That’s where SMART Marketing for the Small Firm Lawyer comes into play. This publication from the ABA General Practice, Solo & Small Firm Division breaks down various types of marketing tools – from blogs and websites to social media – and provides links to examples from the author’s own marketing efforts. Subsequent chapters simplify daily and low-cost marketing practices small firm lawyers can implement to expand their business and provide tips on content creation and crafting promotional materials. Regardless of where you are on the marketing know-how spectrum, this resource can help you improve your marketing strategies and attract more clients.
Visit the Law Library to discover a copy of SMART Marketing for the Small Firm Lawyer today!