“I Like Ike.” These three words comprise one of the most memorable campaign slogans of any United States president. It appeared on everything from the usual campaign props, such as campaign buttons, posters, and badges, but also lollipops, cans, and even cigarette packages. The slogan was also accompanied by a jaunty tune in his televised campaign ads, which in 1952 was quite the novelty for folks at home. These efforts must have worked since Dwight D. Eisenhower won the 1952 and 1956 elections, defeating Adlai Stevenson II both times, to become the 34th President of the United States. Today, we celebrate the birth of Eisenhower, who was born on October 14, 1890 in Denison, Texas.