The Friday after Thanksgiving is National Native American Heritage Day, although it is perhaps more commonly thought of as Black Friday, a coincidence that some have rebuked, as it links a reverent celebration of Native peoples and culture with the start of the holiday shopping season and the busiest most consumer-driven day of the year. Some have suggested alternatives to the rampant consumerism of the day: acknowledge native land, explore the many digital exhibits available online at the National Museum of the American Indian, or lift up indigenous voices by learning more about the continuing struggle to give Native Americans equal access at the ballot box. Review the links provided within.